Your Music Needs to Be Online

There is definitely an old school and a new school when it comes to the music industry. The old school is an important foundation for today’s music scene: artists get their work out into the world through live performance, working with agents to make connections and eventually get signed to a label and supported by a marketing team. All this is still happening and still important, but one reason this method is beginning to get outdated is that it often relies on pre-digital customer behavior. Shows and strategic placement in record stores will drive CD sales, says the old school. Meanwhile the new customer asks (sarcastically), “So where’s the CD slot on my Android Smartphone?” [READ MORE HERE]