MTV is about to have a brand new awards ceremony on April 28th called the O Awards. Unlike the VMAs, which clearly stands for Video Music Awards, the “O” in O Awards stands for … well, nothing at all. “O” is “open” for interpretation. “O” is “one” of a kind. “O” may just be the word people are supposed to say when they hear about this ultra-modern award ceremony.
The O Awards intend to “honor the migration of music to the digital space”, which leaves them purposelyill-defined. [READ MORE HERE]
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