Kraft and Paula Deen got together last year to put on a competition. Philadelphia cream cheese fanatics were invited to send in videos in which they demonstrated how to make their own recipes for a variety of dishes. The winners would star in cooking shows, go on publicity tours, help write a cookbook and win $25,000. It was called the Real Women of Philadelphia (RWoP) and its online community created a social network of cream cheese-loving ladies from all over the country.
Paula Deen didn’t know before it was too late that there was a subversive in the bunch. [READ MORE HERE]
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